Eyesover, a Fredericton-based data analytics company, has received $200,000 from the New Brunswick Innovation Foundation.
Eyesover uses online data to provide real-time market research and public opinion analysis. Its AI discovers relevant online discussions in real-time, rather than relying on keyword inputs like many online monitoring platforms. The funding will be used to refine the product onboarding process and hire additional staff.
“In today’s society, if your market intelligence is not real-time, it’s too old. Understanding the emerging issues in your industry or sector as they start to develop is critical to the decision-making process,” said CEO Craig Leonard. “The unique service we offer ensures users have a truly complete picture. Traditional research takes too long to obtain, and most monitoring systems are dependent on user provided keywords, meaning the user will only receive information they are already aware exists. Eyesover picks-up on the unexpected changes in discussions to make sure all your bases are covered.”
Eyesover was founded by Leonard, chairman Dr. Ali Ghorbani, head of development Jesse English, and head of technollogy Abtin Zohrabi at the University of New Brunswick. The funding will be used to refine the product onboarding process and hire additional staff.
“It’s important to see companies like this coming out of research institutions, to demonstrate the path from applied research to commercialization,” said NBIF director of investments Raymond Fitzpatrick. “The Eyesover team has impressed us since the beginning and we couldn’t be prouder to support them.”
This article originally appeared in Betakit